Last year, Kohl Christensen’s head met the reef at Pipeline. He was saved by surfers and lifeguards with some of the skills taught in BWRAG, a safety and ocean awareness course he co-founded in 2011. In Dead Friends and Ocean Risk Management, Christensen discusses how BWRAG came to be, what it’s become and his recent near-death experience. Read it here: festivalwalk
False or misleading claims about the environmental benefits of certain brands or products don’t just confuse consumers, they’re shown to sow mistrust and even slow down environmental progress. Journalist Elizabeth Cline writes about fashion's massive greenwashing problem, how it's nothing new and why what was once a nuisance—overselling environmental gains—now conceals the apparel industry’s role in the climate crisis. Read it here: festivalwalk
Marie-France Roy hasn’t always been a voice for the environment. But when she broke her neck in a 2010 snowboarding accident, she had a lot of time to think during the recovery, and it was that time that helped her become an activist. “I realized that we get so much out of the mountain experience for our own selves and it only makes sense to be willing to take some risk in order to protect it.” Read “A Matter of Love” here: festivalwalk
Heads-up: We’re out tomorrow—every Patagonia employee gets a paid day off on Election Day so we can all be sure to vote. And we’re super grateful to all of our partners in #TimeToVote who are making it easier for their employees to get to the polls and to the election workers making this all possible. Whatever happens, our commitment to democracy and saving our home planet remains. See you Wednesday. #ThankYouElectionHeroes
"If you fish for wild trout, you also must advocate for forests that keep streams shaded and free of silt. If you fish for stripers, you fight for the freshwater rivers where they spawn and the salt marshes where their young develop. If you chase wild salmon or steelhead, you are inherently anti-dam. I proudly accepted this credo.” Read Stephen Sautner’s story here: festivalwalk