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An ironic take on distinctive House codes and the idea of imitation,   




An ironic take on distinctive House codes and the idea of imitation, the words ‘Fake' and 'Not’ are displayed onto monogram canvas on a new Gucci Fake Not suitcase from Gucci Fall Winter 2020 seen in Gucci The Ritual—the new campaign by creative director Alessandro Michele with art direction by Christopher Simmonds. Molibo by Molibo. Discover the collection on.gucci.com/GucciFW20_ .