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Gucci The Ritual is an unscripted and authentic campaign that celebrates freedom.   




Gucci The Ritual is an unscripted and authentic campaign that celebrates freedom. Captured in a self-portrait by Florian W is a Gucci Dionysus bag, a design by Alessandro Michele defined by a tiger head detail that references the Greek god Dionysus, who is said to have crossed the Tigris river on a tiger sent by Zeus. Discover the collection on.gucci.com/GucciFW20_.