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An image from the Gucci Pre-Fall 2020 So Deer To Me campaign inspired by childhood innocence,   



An image from the Gucci Pre-Fall 2020 So Deer To Me campaign inspired by childhood innocence, when as kids we rejoiced in nature.

In February this year, Gucci partnered with The Lions Share fund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements.