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Animals and a childlike imagination are recurring motifs of Alessandro Michele collections.   



Animals and a childlike imagination are recurring motifs of Alessandro Michele collections. These themes are conveyed in a series of portraiture vignettes depicting the beauty and the personalities of a group of men, women and their beloved animals for the new Gucci PreFall 2020 campaign, #SoDeerToMe.

In February this year, Gucci partnered with The Lions Share Fund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements.