Sound on. Tracing the creation of a finished Gucci Ace by Alessandro Michele from a ball of clay matched with diverse sounds, Didi Rojas, working with her twin Mars, was inspired by introducing ASMR techniques to document the process. “We were bouncing so many ideas off each other and it was all coming together smoothly.”
Sound on. In Oh Jia Hao’s 24 Hour Ace video, the Gucci Ace sneaker by Alessandro Michele is cut by a blade topped with a gummy bear patterned with the same GG motif. “I want to evoke happiness… by infusing these fun and bright colors along with squishy textures to provide an ASMR feeling, it creates a tingling sensation.”
Scenes from the new film in collaboration with British GQ and British Vogue featuring The Clementines, part of ‘The Performers’ video series show the Gucci Rajah check tweed tote designed by Alessandro Michele with a tiger head detail embellished with crystals. Discover more on.gucci.com/ThePerformersTheClementines_.
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