Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film.
Debuting the new campaign for Gucci Ouverture Of Something That Never Ended. Set in the hotbed of contemporary mainstream cinematography, Los Angeles, and recalling imagery from the Gucci Fall Winter 2015 campaign—the first by Creative Director Alessandro Michele, a reflection of something that never ended.
In a video first seen on Gucci Beauty and captured by ordan_hemingway, Florence Welch floats to dreamlike melodies of holiday carols in an atmosphere of theatrical magic alongside Gucci Beauty gifts including fragrances and makeup. Creative direction by Alessandro Michele and art direction by Christopher Simmonds. Discover more on.gucci.com/GlitterLipstick_.
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