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Debuting the new campaign for Gucci Ouverture Of Something That Never Ended.   



Debuting the new campaign for Gucci Ouverture Of Something That Never Ended. Set in the hotbed of contemporary mainstream cinematography, Los Angeles, and recalling imagery from the Gucci Fall Winter 2015 campaign—the first by Creative Director Alessandro Michele, a reflection of something that never ended.

Seen here, a floral-printed dress styled with the Gucci Jackie 1961, a signature Gucci Beloved line known for its curved half-moon shape and defining piston hardware. Art direction by Christopher Simmonds.