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Shaped by the journey. 1969 – 2019, 50 years of revolution.   




Shaped by the journey. 1969 – 2019, 50 years of revolution. The world has changed, but our passion for innovative and sophisticated feminine design burns bright. Revisit #sportmax millennium edition and witness the rise of our signature structured silhouettes – as seen in Mikael Jansson FW04 campaign. Discover the #SportmaxAnniversary on sportmax.com