First bursting on the scene in 1969 #Sportmax is now 50 years young. To mark this milestone we’ve brought together in one beautiful book the most fascinating of fashion stories to tell the story of the brand. Curated by Olivier Saillard and featuring the writings of Luke Leitch. Available soon in all good Maison Assoulines and other book stores globally, something very special this way comes. Discover more on sportmax.com #SportmaxAnniversary