Back in the daywear. A look back at key moments in the history of #sportmax to mark the 50th Anniversary of the brand: the '70s forged forward with function and fit introducing either the concept of the row and new interpretations of innovative outerwear. Here sketches reveal the process behind the researched pieces. See more in our new retrospective book on sportmax.com #SportmaxAnniversary bit.ly/2RAEYdG
