Today we hear from Marla Beck of @bluemercury. Marla was always a beauty buff, keeping an eye on the latest skincare products to hit her local markets in the Bay Area growing up. It wasn’t until she had a business degree, however, that she merged her passion for the beauty world and her fascination with ecommerce in the late 90’s to develop one of the first ever beauty product websites. Unfortunately she was a little too ahead of her time, and in what now seems practically unthinkable, she pivoted to brick-and-mortar in order to avoid bankruptcy. Tune in to hear The invaluable lessons an owner can learn by participating in all facets of the business, and doing whatever it takes to be successful. #linkinbio
