Do you know the story behind the Crocodile logo?
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“I was nicknamed “the Alligator” by the American press... because of the determination I displayed on the tennis courts, never letting go of my prey!” said René Lacoste. A man of style, he immediately had the symbol embroidered on his blazer. A few years later, it became the famous Lacoste logo.
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.
.
“I was nicknamed “the Alligator” by the American press... because of the determination I displayed on the tennis courts, never letting go of my prey!” said René Lacoste. A man of style, he immediately had the symbol embroidered on his blazer. A few years later, it became the famous Lacoste logo.
