Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the Gucci PreFall 2020 #SoDeerToMe campaign: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons.
In February this year, Gucci partnered with The @lionssharefund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The #LionsShare Fund every time an animal is featured in its advertisements.
In February this year, Gucci partnered with The @lionssharefund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The #LionsShare Fund every time an animal is featured in its advertisements.