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In February this year, Gucci partnered with The Lions Share Fund,   




In February this year, Gucci partnered with The Lions Share Fund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements. Oak trees can live for centuries and produce acorns, a food source for squirrels, mice and deer. Sir David Attenborough is in a film directed by George Chan Photography. Gucci Pre-Fall 2020.