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The 1990s. The modernism, the grunge, the romanticism.   




The 1990s. The modernism, the grunge, the romanticism. #sportmax stayed ahead of the trends and creative collabs with the world's greatest fashion photographers documented it all. As the century drew to a close, the brand looked to a new sophistication with pieces like this pleated redingote for the FW1992 collection. Here we take a special look back in celebration of our 50th #SportmaxAnniversary bit.ly/301FDXT