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What began in 1969 was to become one of the world’s most exciting fashion brands.   



What began in 1969 was to become one of the world’s most exciting fashion brands. Now 50 years strong #sportmax has infused daily life with poetry in each piece. To celebrate our first half century we’re launching a very special book. Coming soon to Maison Assoulines and all good book shops worldwide.

Pre-order on assouline.com Discover more about #SportmaxAnniversary on bit.ly/35C36Rr
This is a thing of beauty.