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In 2002, mountain bikers and entrepreneurs Jen Zeuner and Anne Keller moved to Fruita,   




In 2002, mountain bikers and entrepreneurs Jen Zeuner and Anne Keller moved to Fruita, Colorado, in search of cheap rent, world-class single track, and free time to ride. Over 15 years later, the two women have helped reshape one of the state’s most conservative towns, uniting the community through advocacy, inclusivity, and damn good pizza. Watch it here: A film by Ben Knight and Travis Rummel.