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So Deer To Me. An ode to innocence, when as children we revelled in nature    



So Deer To Me. An ode to innocence, when as children we revelled in nature and life is the idea behind the new Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds. Discover more on.gucci.com/SoDeerToMe_

In February this year, Gucci partnered with The Lions Share Fund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements.