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In February this year, Gucci partnered with The Lions Share Fund,   




In February this year, Gucci partnered with The Lions Share Fund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements. A stag beetle and Sir David Attenborough in a film directed by George Chan Photography. Gucci Pre-Fall 2020.