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According to Alessandro Michele, the mask represents showing and hiding who we are,   

According to Alessandro Michele, the mask represents showing and hiding who we are, a means to protect the kindness and beauty inside. The mask—colored and spiked—seen in the Gucci Fall-Winter 2019 fashion show, features on a series of Gucci Manifesto T-shirts and sweatshirts worn by Italian artists Silvia Calderoni and djs Playgirls from Caracas Gilvia Rollo and Annalisa Macagnino and shot by Richie Davis. Alessandro Michele’s idea about the mask is shared by the Playgirls from Caracas: “Wearing a mask involves a certain sense of protection… it allows us to show ourselves in complete freedom and in some way invites us to go further”. Listen to the djs’ playlist ‘Every Body is Sexy’ on Gucci’s Spotify and discover Gucci Manifesto on.gucci.com/_GucciManifesto