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We met Matthew Williams, 1017 ALYX 9SM Creative Director in Paris for a chat on creativity,   




We met Matthew Williams, 1017 ALYX 9SM Creative Director in Paris for a chat on creativity, inspiration and the collab with Bang & Olufsen: ”To me music has always been really linked with fashion. I mean, I started really getting inspired by fashion by going out and seeing what people wore at clubs and concerts”. The limited edition Beoplay E8 is exclusively available in Europe now. Read more: